1. Introduction

Welcome to LoveKeeper ("we," "our," or "us"). We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we handle your information when you use our mobile application LoveKeeper (the "App").

Key Principle: Your personal data belongs to you. We designed LoveKeeper to store all your events, memories, and photos locally on your device, not on our servers.

2. Data We Collect

2.1 Data Stored Locally (On Your Device Only)

The following data is stored exclusively on your device and is never transmitted to our servers:

• Events: Anniversary dates, birthdays, event names, categories, emojis, and photos
• Memories: Photos, titles, descriptions, dates, and categories
• Bucket List Items: Goals, descriptions, priorities, and associated photos
• Reminders: Notification preferences and reminder times
• App Settings: Your preferences and customizations

Important: If you delete the app or reset your device, all this data will be permanently lost unless you have created a backup.

2.2 Analytics Data (Optional - Can Be Disabled)

To improve the app, we collect minimal, anonymized usage data through Amplitude Analytics:

• App usage: Which features you use (e.g., created an event, added a memory)
• Device information: Device type (iPhone 15, Samsung Galaxy, etc.), OS version, app version
• Performance data: App crashes, loading times, error reports
• General statistics: Session duration, feature engagement

What we DON'T collect in analytics:

• Your actual event names, dates, or details
• Your photos or memory content
• Your personal information (name, email, phone)
• Your location
• Your contacts

2.3 Device Permissions

The app requests the following permissions:

• Camera: To take photos for your memories and events (optional, only if you use the camera feature)
• Photo Library: To select existing photos from your device (optional, only if you add photos)
• Notifications: To send you reminders about upcoming anniversaries and events (optional)
• Storage: To save your events, memories, and photos locally on your device

You can deny any of these permissions. The app will continue to work, but some features may be limited.

3. How We Use Your Data

3.1 Local Data

Your events, memories, and photos are used solely to:

• Display your content within the app
• Send you reminders about upcoming events (if you enable notifications)
• Provide the core functionality of the app

This data never leaves your device unless you explicitly share it (e.g., by exporting or taking a screenshot).

3.2 Analytics Data

Anonymous analytics data is used to:

• Understand which features are most popular
• Identify and fix bugs and crashes
• Improve app performance
• Make decisions about new features

4. Data Sharing

4.1 Third-Party Services

We use the following third-party services:

4.2 What We DON'T Share

We do NOT:

• Sell your data to anyone
• Share your data with advertisers
• Access your photos or events
• Share data with social media platforms
• Use your data for marketing purposes

5. Data Retention

• Local Data: Stored on your device until you delete it or uninstall the app
• Analytics Data: Retained by Amplitude for up to 2 years, then automatically deleted
• Crash Reports: Retained for 90 days, then automatically deleted

6. Your Rights

You have the right to:

• Access: View all data stored in the app at any time
• Export: Export your data (available in app settings)
• Delete: Delete specific events, memories, or all your data
• Opt-out: Disable analytics in app settings
• Request Information: Contact us about your data (see contact info below)

GDPR Rights (EU Users)

If you're in the European Union, you have additional rights under GDPR:

• Right to access your personal data
• Right to rectification (correction of data)
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing

CCPA Rights (California Users)

If you're in California, you have rights under CCPA:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt-out of the sale of personal information (we don't sell your data)
• Right to non-discrimination for exercising your rights

7. Data Security

We take security seriously:

• Local Storage: Your data is stored securely on your device using iOS/Android built-in security
• No Cloud Storage: We don't store your personal data on our servers, so there's no risk of a data breach on our end
• Encrypted Connections: All communications with analytics services use HTTPS encryption
• Minimal Data Collection: We only collect what's necessary to improve the app

Your Responsibility: Since data is stored locally, we recommend:
• Using device encryption (enabled by default on modern iOS/Android)
• Using a strong device passcode
• Regularly backing up your device
• Not sharing your device with untrusted persons

8. Children's Privacy

LoveKeeper is designed for adults and is not intended for children under 13 years old. We do not knowingly collect data from children under 13. If you believe a child has provided data to us, please contact us immediately, and we will delete it.

9. Push Notifications

If you enable notifications:

• We use Apple Push Notification Service (APNS) for iOS and Firebase Cloud Messaging (FCM) for Android
• A unique device token is generated to send you notifications
• This token is stored locally on your device
• Notification content is generated locally on your device based on your events
• You can disable notifications anytime in your device settings

10. International Data Transfers

Since your personal data (events, memories, photos) is stored only on your device, there are no international data transfers of your personal information.

Analytics data is processed by Amplitude, which may transfer data internationally. Amplitude complies with GDPR and uses Standard Contractual Clauses for international transfers.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time. When we do:

• We'll update the "Last Updated" date at the top of this page
• We'll notify you in the app about significant changes
• You can always find the latest version at this URL

Continued use of the app after changes means you accept the updated privacy policy.

12. Contact Us

13. Disclaimer

While we strive to protect your privacy and security, no method of electronic storage is 100% secure. We cannot guarantee absolute security of your data stored on your device.

We recommend:

• Regularly backing up your device
• Using device encryption
• Keeping your operating system updated
• Being cautious about device security

14. Compliance

This privacy policy complies with:

• General Data Protection Regulation (GDPR) - EU
• California Consumer Privacy Act (CCPA) - California, USA
• Apple App Store Review Guidelines
• Google Play Store Data Safety Requirements